Friday, February 7, 2014

What is SEO? Search Engine Optimization

SEO means for “search engine optimization. It is the process to bring in a better position on search engines. All major search engines such as Google (www.google.com), Yahoo (www.yahoo.com) and Bing (www.bing.com) have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
We can get more traffic if we do seo to our sites. SEO is a long process. If we do SEO accurately, the search engines will show it on its first page.

Necessity of SEO:
1) It brings a website on the first page in search engine.
2) It brings traffic
3) It acts as an advertisement of  a website or webpage.
4) It brings popularity of a website.

 SEO procedure:
1) Make a SEO friendly Website
2) Use quality article
3) Update your article regularly
4) Make a user friendly url
5) Include a sitemap page
6) Inbound link
7) Outbound link

There are basically two types of SEO
1) On Page SEO 2) Off Page SEO

One Page SEO consists of the following subjects"
a)  Create HTML Document
b)  Page Title Meta Tag
c) Page Description Meta Tag
d) Page Keyword Meta Tag
e) Author & Copywright Meta Tag

  Off Page SEO consists of the following subjects:
a) Domain History
b) Website Back link
c) Website information
d) Compare traffic with other sites
e) Directory submission
f) Paid Backlinks
g) Write guest post
i) press release
j) Link exchange


We should know about the following terms to know about SEO.
1) Search Engine, 2) Keyword 3) Keyword selection 4) Keyword analysis tools 5) Social Marketing 6) Search Index, 7)Query Interface 8) Meta Tag 9) Anchor Tag 10) Backlink 11) Outbound Link etc. Another necessary terms are Bounce, Click bots, Analytics Etc.

There are different type of SEO. 1) Black Hat SEO, 2) White Hat SEO, 3) Gray Hat SEO etc.
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